BUD LIGHT BOTTLE DESIGN FOR SXSW
PROJECT DETAILS
LOCATION
- Austin, TX
- SXSW 2019
CLIENT
- Bud Light
- South by Southwest
YEAR
2019
About the Project
“Dilly Dilly!” — Bud Light, the official beer of the SXSW festival returned for their fourth consecutive year in March of 2018.
In collaboration with a close friend and fellow artist, Heath ‘MOUF’ Speakman, we redesigned the classic Bud Light aluminum bottle into a funky one-of-a-kind, truly Austin, piece of carryable art. With each bottle, billboard, bike, guitar, or anything else that bore the design exemplified the mission to emphasis friendship and connection.
We were honored to be selected for a project where we created custom artwork and design elements that reflected ourselves as visual artists. It was a dream to draw on our inspiration and intertwine vibrantly colored graffiti, street art, and notable Austin places in order to illustrate what we love about our home city.
Beyond sponsoring SXSW, Bud Light donated a $1 for every case that was sold to the Texas Music Office. The Texas Music Office has been creating opportunity for musicians and connecting businesses in order to foster economic development in the Texas music industry for nearly 30 years.