Custom Painted JBL Speakers at SXSW

JBL × Zuzu  ·  3TEN at ACL Live  ·  Austin, TX  ·  2025

Zuzu posing on stage at the JBL takeover at 3TEN at SXSW 2025 in Austin with her hand-painted JBL speakers in front of the neon JBL sign
Year2025
ClientJBL
EventJBL takeover of 3TEN at ACL Live, SXSW 2025
Location3TEN Austin City Limits Live
Austin, TX
WorkHand-painted JBL speakers and a custom illustrated postcard

About the project

JBL took over 3TEN at ACL Live with an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations, celebrating the launch of the JBL Flip 7 and Charge 6 portable speakers.

For the activation, I hand-painted JBL speakers as one-of-a-kind giveaway pieces and designed a custom illustrated postcard for the space. Guests could explore the store, be among the first to hear the new speakers, play to win products, grab custom festival essentials, and enjoy daily performances.

Close-up of a hand-painted JBL portable speaker with colorful spray paint splatter beside aerosol cans in Zuzu's studio
Four one-of-a-kind hand-painted JBL speakers by Zuzu on stage in front of the neon JBL sign at the JBL takeover at 3TEN
Two hand-painted JBL portable speakers by Zuzu with rainbow spray paint gradients, numbered 1 and 2, in the JBL x Zuzu giveawayTwo hand-painted JBL portable speakers by Zuzu with pink, teal and orange spray paint swirls, numbered 3 and 4, in the JBL x Zuzu giveaway
Custom illustrated STAY WEIRD Austin TX postcard designed by Zuzu for the JBL takeover at 3TEN at SXSW 2025

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