BUD LIGHT x SXSW PACKAGE DESIGN 2019
About the Project
Bud Light, the official beer of the SXSW festival returned for their fifth and final sponsorship year in March of 2019.
I had the pleasure of designing the 2018 bottle design and was asked to again design the limited edition design for the 2019 festival. I collaborated both years with Heath ‘MOUF’ Speakman. We redesigned the Bud Light 16oz can into a Texas themed festival can for the Austin market.
