Bud Light Bottle Design

Bud Light, the official beer of SXSW, returned to the festival for the fourth consecutive year in March 2018, and I was selected to redesign the packaging for the Austin market. The campaign’s mission was to highlight friendship and all things Austin, so I invited my close friend and fellow artist Heath “Mouf” Speakman to collaborate.

Together we created a one-of-a-kind aluminum bottle design, drawing on our love of graffiti and street art and on notable places around the city. We blended the graffiti that shaped each of our styles with my love of vibrant color and Mouf’s background in digital illustration, for a funky portrait of why Austin is the place we call home.

The bottles were sold throughout the greater Austin area. The artwork also appeared on a highly visible billboard in downtown Austin, custom guitars at the Austin airport, bikes and point-of-sale displays, and we were each commissioned to paint live at a local venue.

Bud Light also donated $1 for every case sold to the Texas Music Office, which has spent nearly 30 years creating opportunity and connecting businesses to support Texas music and musicians.