Live Mural Painting at The Running Event

HOKA  ·  Austin, TX  ·  2024

Live-painted HOKA mural reading FLY HUMAN FLY by Austin muralist Zuzu at The Running Event 2024 in Austin, Texas
Year2024
ClientHOKA
EventThe Running Event 2024
LocationAustin, TX
Size8′ × 8′ (64 sq. ft.)
ProjectLive mural painting, experiential brand activation

About the mural

I had the honor of partnering with HOKA, the globally recognized running footwear and apparel brand, to create a custom 8 × 8 ft live-painted mural during The Running Event 2024 in Austin, Texas.

As one of North America’s leading running industry trade shows, The Running Event brings together innovative brands, retailers, and industry leaders to celebrate the culture of running, movement, and community.

This collaboration was an exciting opportunity to bring my signature artistic style to a live event setting, transforming a blank canvas into an original work of art while attendees experienced the creative process firsthand.

I love projects that bring together art, movement, and meaningful brand storytelling. Live mural painting offers brands a unique way to engage audiences, creating an immersive experience that goes beyond traditional advertising.

Partnering with HOKA was a reminder of how creativity and movement can inspire connection, self-expression, and the pursuit of new possibilities. I’m grateful for opportunities like this that allow me to collaborate with iconic brands and share my passion for art with new audiences.

Zuzu holding a HOKA running shoe in front of her FLY HUMAN FLY live mural at The Running Event in Austin
Zuzu posing beside the finished 8 by 8 foot HOKA FLY HUMAN FLY mural at The Running Event 2024

Planning an event or activation?
Let’s make it happen.

Live painting, brand activations and custom murals. Tell me what you’re dreaming up, where it’s happening, and when.