Still Austin x Zuzu
About the Project
In the world of spirits, presentation is everything. When I embarked on this collaboration with Still Austin in 2021 for their limited edition Congac Cask Rye Whiskey as part of the Reserve Distillery Series, we knew that we needed packaging that would captivate and The package design seamlessly blends my style while capturing the essence of the spirit within.
Each label is a unique piece of art in its own right, meticulously hand-painted with vibrant colors and intricate designs. But it’s not just about aesthetics – the custom package design serves a deeper purpose. It tells a story, inviting consumers to embark on a journey of flavor and discovery. The Congac Cask Rye Whiskey, aged to perfection in rare cognac barrels, is a testament to the artistry of the distillers and the richness of the ingredients. The hand-painted labels serve as a visual representation of this craftsmanship, adding an extra layer of authenticity and allure.
As consumers, we’re often drawn to products that speak to us on a deeper level – that evoke emotion, spark curiosity, and leave a lasting impression. And in a crowded marketplace, custom package design can be the difference between blending in and standing out.
To celebrate the success of the series, I had the pleasure of conducting a live print signing event at the distillery. It was an incredible opportunity to connect with fans of the brand, share the inspiration behind the custom package design, and celebrate the artistry that went into creating it.
The entire 2.2k series is SOLD OUT!
Photos by @tttaliaferro
