MERCURY IS OUT OF RETROGRADE MURAL
About the Project
The #BeersToThat campaign hand selected four local Austin muralists to each create a large-scale mural in various prime downtown locations. The murals were created to support the campaign in illustrating the idea of ‘celebrating the small moments’. Each mural had a phrase selected by the artist along with a artwork to represent this celebratory moment. I chose to highlight the phrase, ‘Mercury Is Out Of Retrograde — Beers to That’.
About Mercury Retrograde
Mercury retrograde is an optical illusion which means it looks as if the planet is moving backwards from our view here on earth. Astrologers believe that during this perceived backwards motion, technology and communication could get disrupted. Many people including myself have felt this shift of energy and swear by the powers of Mercury retrograde. The mural is a play on this with the hand painted lettering, astro man/woman, and spacey color palette.
About the Campaign
The campaign was a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) and number of large and small beer brands. The #BeersToThat campaign team curated four custom art murals and a unique, interactive and shareable experience all in the name of beer. Turning blank walls into works of art and transforming the stereotypes of a traditional Beer Garden on its head, a garden party was created to celebrate life’s little victories and all the perfect times to enjoy beer.
Assisted by: Ruben Esquivel (@_esquivel)
Video & Photos by: Viktor Cepeda (@vcvideography)
