Creative Direction + Curation

The Real Deal…

Creative direction is at the heart of everything I do. From murals and commissioned artwork to events, brand partnerships, and experiential projects, I’ve spent years guiding ideas from concept to execution with intention and care. I studied creative direction at the University of Texas through the Creative Advertising Portfolio Program and bring over 15 years of real-world experience to every project. I’m here to help you navigate your next big idea or event with clarity, collaboration, and no gatekeeping — just honest creative leadership.

Who it’s for
Brands, organizations, festivals, hotels, and individuals who need cohesive vision, storytelling, and leadership across a creative project.

What it is
I serve as the creative lead for projects that require both imagination and execution. From early concepting through final delivery, I guide the visual language, narrative, and overall feel of the work — ensuring every element aligns with the intended message and emotional impact.

Services include

• Creative vision development

• Campaign or project art direction

• Visual storytelling & narrative shaping

• Artist selection and curation

• Experience flow and spatial planning

• On-site creative leadership

• Collaboration with designers, producers, and vendors

Why it matters
Creative direction brings clarity, cohesion, and intention to complex projects — preventing fragmentation and elevating the final result.

Ideal for

• Brand campaigns

• Cultural activations

• Hospitality or placemaking projects

• Multi-artist or multi-vendor experiences