LIFEWTR – Canvas for Change

Partnering with LIFEWTR® for the #CanvasForChange campaign involved transforming an old Texas barn into a living work of art to campaign for arts education in Texas. The contemporary geometric design is inspired by the element of water with monarch butterflies designed to pay homage to annual monarch migration across Texas. Together they represent the delicate balance of the natural world. The project includes custom hand built and painted monarch wings which were installed onsite for visitors to take photos with. Learn more about the Canvas for Change campaign below.

Canvas for Change raises awareness to the importance of arts education by completing 60 public art projects in communities nationwide. LIFEWTR®, the premium bottled water brand that believes art is as essential to life as water, is unveiling a series of Art BRN projects across four locations spanning in central Texas. The projects showcase a series of old barns turned into roadside art attractions, colorfully juxtaposed against America’s rural landscape, and are each curated by artists born and bred in Texas.

LIFEWTR collaborated with a set of local schools to host artist workshops – including Smithville High School, Wisdom High School and Travis High School. Students were encouraged to engage with the artists behind the Art BRN projects and create their own art pieces that are now being sold as $5 prints from vintage, Art-o-mat machines at each barn location. Proceeds from the machines will help raise funding for the schools’ art education programs. Local media, photographers and visitors are invited to visit these unique locations to capture photos of the barns, read inspirational stories from the local artists, and engage with the vintage, Art-o-mat vending machines on-site. Based on 2010 Census Data, Texas is one of the lowest funded states for art education – and one of the only states without state-wide programs benefiting arts education.